本
文
摘
要
shiawase banana
2015.04
for Unifrutti Japan
“shiawase banana” – high-quality bananas grown on a plantation in a national park at altitudes of 1,000 metres or more, located in the north-central region of the island of Mindanao in the Philippines.
Adhering to the requirement to use only organic fertilizers and the strict restriction on the use of pesticides, they became the first bananas to be awarded with an impressive 2 Stars at the International Taste and Quality Institute (iTQi) Superior Taste Awards in Belgium.
The name “shiawase banana” was derived simply from the fact the fruit makes all banana growers happy, drawing on the word “shiawase” which means “happiness” in Japanese.
When we were asked to design the packaging, we didn’t want to just come up with something extravagant because of its high quality: that would be totally inappropriate for an environmentally friendly banana. And so we decided to steer clear of boxes or packing material, and apply stickers on the surface of the banana peel. The sticker is double layered, with the first layer faithfully reproducing the textural feel and colours of the banana peel, even down to the lifelike bruises and discolouration. A segment of the sticker is partially peeled. When this is peeled off, the second sticker that indicates a message with an image of the flesh of the banana in the background emerges. Rather than just imposing some information about the banana, we created an atmosphere where you are compelled to read the story behind it.
Moreover, we designed a paper carrier bag to enable the people who have purchased the bananas to take them back home. The bag is designed so that when the string handle is removed you can easily pick out the bananas. If you spread open the bag you soon realize that it is made out of one sheet of paper in the shape of a large “banana leaf”. We put a detailed description of the “shiawase banana” on the reverse side of the bag to ensure that the banana can be enjoyed numerous time.“shiawase香蕉”——位于菲律宾棉兰老岛中北部地区海拔1000米以上的国家公园里种植的高品质香蕉。
根据只使用有机肥料的要求和对农药使用的严格限制，他们成为第一个在比利时国际口味与质量协会(iTQi)的卓越口味奖中被授予令人印象深刻的2星的香蕉。
“shiawase香蕉”这个名字的由来很简单，因为这种水果能让所有的香蕉种植者快乐，这个名字来源于日语中的“shiawase”，意思是“幸福”。
当我们被要求设计包装时，我们不想仅仅因为高质量而想出一些奢侈的东西:这对于一个环保香蕉来说是完全不合适的。所以我们决定避开盒子或包装材料，在香蕉皮的表面贴上贴纸。贴纸有两层，第一层忠实地再现了香蕉皮的质感和颜色，甚至逼真地再现了瘀伤和变色。贴纸有一部分被撕掉了。当这根香蕉被剥开时，第二个标签就会出现，这个标签是一条信息，背景是香蕉肉的图像。比起简单地添加一些关于香蕉的信息，我们创造了一种氛围，让你不得不去阅读它背后的故事。
此外，我们还设计了一个纸质的手提袋，让购买香蕉的人可以带着它们回家。这个袋子的设计是这样的，当把绳子把手拿掉时，你可以很容易地把香蕉拿出来。如果你把袋子展开，你很快就会发现它是由一张大“香蕉叶”形状的纸做成的。我们在包装袋的背面贴上了“shiawase banana”的详细描述，以确保香蕉可以多次享用。
